August 18, 2014 by Tess Riley
Once the drink of exotic holidays and childhood funfairs, coconut water is now the de rigueur beverage available in food emporia, bodegas and hotel minibars from New Delhi to New York. Indeed, in North America – the biggest global market for coconut water today – sales of the top three most popular brands went from almost zero in 2004 to nearly $400m by 2013.
Coconut water’s rise to prominence has been rapid, but where has this left the key ingredient in this equation – coconut farmers?
The blunt answer: with very little.
To find out more head to the Guardian, where I’ve just had an article published that explains the whys and wherefores of this unfortunate tale of exploitation.